The Øriginal Journal

People, ideas and places that open a window onto a more Øriginal way of living.

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ØMastery

All stories

01 · ØMastery

What if Øriginality has never been about being new?

Story

A meditation on devotion, identity, and the quiet Øriginality of things that never stopped being true to themselves.

“Move faster. Break the rules. Create the next trend. Stand out.”

Lu · 4 min read

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02 · ØMastery

The basket of leaves behind Ca’Øriginale

The origin story, a basket woven from leaves in the interior of Brazil, and the question that became Ca’Øriginale.

“How many artisans, producers, designers, places and experiences carry something extraordinary, and stay hidden, not for any lack of worth, but for the simple lack of a window?”

Lu · 3 min read