Partner with us
Be featured. Grow with us.
For makers, ateliers, producers and places worth discovering.
In a world of sameness, we tell the stories that deserve to be found.
#hiddengems
No one wins when you remain the best-kept secret.
Manifesto
We believe creativity is one of the purest forms of human connection.
Have you ever fallen in love with a place, a bottle of wine, a handcrafted object or a beautifully designed space, yet found yourself unable to explain exactly why?
Perhaps because what moved you was never the object itself, but everything it carried within it:
- the vision of the person who created it
- the culture that shaped it
- the landscape it belonged to
- the generations of knowledge that made it possible
When we discover something truly Øriginal, we rarely connect with the product alone. We connect with the people behind it, with their way of seeing the world, and, often without realising it, with a part of ourselves.
Yet this kind of creativity has become increasingly fragile.
Across Italy, workshops close their doors because production costs continue to rise while visibility continues to shrink. Family businesses disappear because there is no one left to carry the craft forward.
Independent designers, winemakers, artisans and hospitality entrepreneurs dedicate decades to perfecting their work, only to compete in a market that too often rewards speed, standardisation and attention rather than mastery, patience and excellence.
It is not that their work has lost its value; rather, its value has become harder to see. And what remains invisible for long enough eventually risks disappearing.
At the same time, consumer behaviour is changing in the opposite direction.
Around the world, people are becoming more intentional about what they buy, where they travel and the experiences they choose to invest in.
They are searching for authenticity instead of imitation, for quality instead of quantity, and for products and places that carry a genuine sense of identity.
Increasingly, people want to know not only what they are buying, but who made it, how it was created and what story it continues to tell.
Ca’Øriginale was born where these two realities meet.
Through editorial storytelling, carefully curated recommendations, travel experiences and a growing community of partners, we exist to reconnect people with the finest expressions of human craftsmanship.
We celebrate those who continue to create with intention, whether through design, gastronomy, wine, hospitality, art or the countless disciplines that quietly preserve Italy’s cultural identity.
Because craftsmanship is not limited to what is made by hand.
It is any form of human excellence built through care, mastery and an uncompromising commitment to doing things well.
Sometimes that excellence takes the form of a ceramic bowl shaped by an artisan who has spent forty years perfecting a single gesture.
Sometimes it is found in an extra virgin olive oil produced from trees that have stood on the same hillside for centuries.
Sometimes it appears in a family recipe, in the way a hotel welcomes its guests, or in a winemaker’s decision to harvest according to the rhythm of the seasons rather than the demands of the market.
The expression changes, but the philosophy remains the same: a deep respect for quality, identity and the enduring value of things created with intention.
Our mission is not simply to tell these stories, but to help ensure they continue.
By creating visibility, appreciation and commercial opportunities for the people behind them, we contribute to an ecosystem in which authenticity does not have to compete with imitation simply to survive.
We believe that when consumers make more conscious choices, and when creators are fairly recognised for the value they bring, craftsmanship becomes not only culturally meaningful, but economically sustainable.
Because the future of Øriginality will not be determined solely by those who create it.
It will also be shaped by those who choose to recognise it, preserve it and pass it forward.
Ca’Øriginale
Ca’Øriginale is a media, discovery, partnership and growth platform dedicated to showcasing exceptional craftsmanship across:
Wine & SpiritsHospitalityArt & CultureDesignJewelryPerfumeFashionCraftsmanshipIndependent Brands
Through storytelling, travel and thoughtful curation, we inspire people to rediscover the beauty of slower living and create a deeper appreciation for craftsmanship, authenticity and experiences rooted in culture, care and human excellence.
Objectives
Ca’Øriginale aims to celebrate, preserve and promote the finest expressions of human creativity, craftsmanship and cultural identity.
The project exists to strengthen the visibility of producers, artisans, artists, designers, winemakers and independent brands whose work embodies authenticity, excellence and savoir-faire.
Beyond promoting businesses, Ca’Øriginale seeks to inspire a more conscious way of living and consuming, one that values quality over quantity, meaning over trends, and connection over convenience.
The project aims to:
- —Promote craftsmanship, creativity and cultural heritage.
- —Support the visibility and recognition of exceptional creators and businesses.
- —Register and document the stories of brands and artisan culture, opening a real path for growth and recognition.
- —Encourage more conscious and meaningful consumption.
- —Strengthen the appreciation for human creativity and savoir-faire.
- —Connect people with places, products and experiences that carry identity and purpose.
- —Create a global community united by beauty, authenticity and originality.
- —Contribute to a culture that values excellence, creativity and human connection.
To achieve its goal, Ca’Øriginale will:
- 01Discover and feature outstanding producers, artisans, artists, designers, wineries, hospitality businesses and independent brands.
- 02Produce editorial content, storytelling and interviews highlighting the people and stories behind exceptional craftsmanship.
- 03Create social media content that increases visibility and recognition for featured partners.
- 04Develop a curated online platform where audiences can discover trusted businesses, products and experiences.
- 05Build strategic partnerships with creators, businesses, travel planners, hospitality operators and cultural institutions.
- 06Promote destinations, experiences and hidden gems through travel recommendations and curated itineraries.
- 07Facilitate connections between featured partners and an international audience interested in craftsmanship, luxury, culture, travel and authenticity.
- 08Provide businesses with additional visibility opportunities through featured content, editorial partnerships and promotional initiatives.
- 09Create a trusted ecosystem where quality, identity and excellence become the primary criteria for discovery.
- 10Expand the reach of exceptional businesses beyond their local markets and existing audiences.
- 11Inspire consumers to discover, appreciate and support original craftsmanship and independent creators.
How to take part
A curated platform.
We carefully select the producers, artisans, artists, designers, hospitality businesses and brands within our ecosystem, to ensure alignment with our values: craftsmanship, authenticity, excellence and identity.
Beyond visibility
Most platforms show a profile. Ca’Øriginale builds context.
Visibility alone is rarely enough. It takes the right language, the right context and an audience able to recognise the value.
- 01Submit your business for consideration.
- 02We assess alignment with the Ca’Øriginale vision.
- 03Discovery call and partnership proposal.
- 04Content creation and publication.
- 05Ongoing promotion and visibility opportunities.
Communication
& promotion plan
How we build lasting visibility.
Ca’Øriginale combines storytelling, editorial content, travel discovery and strategic partnerships to maximize visibility for featured businesses.
- —Instagram content and storytelling
- —Reels and video features
- —Interviews and behind-the-scenes content
- —Curated recommendations
- —Community engagement
- —Blog articles
- —Founder interviews
- —Brand stories
- —Travel and destination features
- —Craftsmanship and culture content
- —Featured partner directory
- —Dedicated business pages
- —Curated recommendations
- —Exclusive offers and partner benefits
- —Destination guides
- —Curated itineraries
- —Hospitality recommendations
- —Winery and artisan experiences
- —Hidden gem collections
- —Collaborations with travel planners
- —Hospitality operators
- —Tourism organizations
- —Creators and influencers
- —Cultural and lifestyle brands
Content is produced and distributed in English to reach an international audience interested in craftsmanship, culture, travel, wine, design and authentic experiences.
All content is designed to create long-term discoverability and positioning rather than temporary visibility alone.
Who is behind Ca’Øriginale
Buscaroli Studio
Buscaroli Studio is a strategic growth consultancy specialized in helping businesses, brands and creators increase visibility, perceived value and commercial performance.
With more than 10 years of experience and an international background across Europe, the United States and Latin America, we combine business strategy, branding, marketing, luxury strategy and AI systems to help exceptional businesses grow sustainably.
+10
years of experience
+17
international certifications and executive programs
3
continents of market experience: Europe, USA and LATAM
+10×
visibility and brand awareness
+38%
increase in sales conversion
2×
average ticket growth
We believe that exceptional work deserves to be recognized, valued and discovered.
Luana Buscaroli
Luana Buscaroli is the founder of Ca’Øriginale and Buscaroli Studio.
Born in Brazil, with Portuguese and Italian roots, her story has always been shaped by a mix of cultures, places and identities. Her father was born in Angola, and her family history carries different influences that gave her an early sensitivity to culture, belonging and the way identity is expressed through what we create.
Before building her path in business and strategy, Lu also lived the world of rally, an experience that shaped her relationship with precision, courage, direction and fast decision-making.
Based in Italy, Lu has built her work at the intersection of business, culture, identity and craftsmanship.
With more than 10 years of experience in strategy, branding and growth, she has worked with brands, founders and creative businesses across Brazil, Europe and the United States.
Her work is guided by a simple belief: exceptional creations deserve more than visibility. They deserve to be understood, valued and remembered.
Ca’Øriginale was born from this vision, a place to discover and celebrate the people, places and stories behind the finest expressions of original craftsmanship.
Three ways to join the ecosystem
Choose how you join the ecosystem
Three ways to be part of Ca’Øriginale: be featured, become a Member in the Directory, or join Circolø, the Growth Club reserved for entrepreneurs who want to grow alongside other selected businesses.
No commitment
Be Featured on Ca’Øriginale
Ca’Øriginale selects and tells the stories of businesses that deserve to be discovered, through the Journal and social media.
You can be featured through:
- —An article on the Ca’Øriginale magazine
- —An Instagram feature or interview
- —A guide or themed selection dedicated to your territory or category
At no cost.
Our goal:
To discover and give visibility to businesses that deserve attention, without this automatically leading to entry into the Market or Circolø.
Apply NowMember
Ca’Øriginale Member
For those who want a continuous presence within the ecosystem: you join the Directory and the Market, with your own profile, products, experiences or services on display.
What it includes
- —Presence in the Directory and the Market
- —A dedicated profile with products, experiences or services on display
- —1 initial social media feature
- —Mentions in editorial content and inclusion in itineraries, when relevant
- —Possible inclusion in the travel planning service
- —A strategic pocket session dedicated to your business and communication
- —Access to content and resources for business development
Commercial model
One-time access fee: €197. Launch condition: €97 one-time.
Commission on sales and bookings generated: 10% on products, 15% on experiences and services.
For the first 7 selected members, the access fee is waived.
By invitation or selection
Circolø
The Founders’ Circle of Ca’Øriginale.
Growing a business shouldn’t mean losing what made it Øriginal.
Yet many independent businesses eventually face the same dilemma. To grow, they are often pushed towards standardisation, price competition and marketing strategies that slowly erode the very identity that once made them different.
We believe there is another way.
Circolø is a carefully selected community of founders who believe that the future of craftsmanship, hospitality and creative businesses will not be built through competition alone, but through collaboration, shared knowledge and a common commitment to excellence.
More than a membership, Circolø is the strategic heart of the Ca’Øriginale ecosystem, a place where exceptional businesses grow together while remaining true to their identity.
Every extraordinary business carries something worth preserving.
- A family recipe.
- A centuries-old craft.
- A philosophy of hospitality.
- A way of designing.
- A way of welcoming.
- A way of making.
But preserving that value requires more than passion, it requires visibility, relationships, modern business knowledge, commercial opportunities and a community that believes your success strengthens the entire ecosystem.
Circolø exists to make that possible, because when exceptional businesses support one another, everyone grows stronger.
It was designed for founders who have already built something meaningful and are ready to enter their next stage of growth without compromising their identity.
We look for businesses that share the values of Ca’Øriginale and believe that quality, authenticity and long-term thinking create stronger businesses than short-term visibility ever will.
Three pillars of Circolø
Visibility
Become part of Ca’Øriginale’s editorial storytelling, marketplace, travel recommendations and ecosystem, reaching an audience actively searching for businesses with identity, quality and authenticity.
Priority includes editorial features, social media, the Journal, travel itineraries, events, campaigns and curated recommendations.
Growth
Learn alongside founders who share the same ambitions.
Circolø members gain access to mastermind sessions, growth workshops, practical frameworks, market insights and ongoing conversations covering communication, AI, marketing, sales and customer experience.
Because exceptional craftsmanship deserves exceptional business strategy.
Connections
Build meaningful commercial relationships inside a trusted ecosystem.
- Hotels recommend artisans.
- Restaurants collaborate with wineries.
- Designers partner with makers.
Members create experiences together, organise events, develop itineraries and generate new opportunities that would rarely exist in isolation.
Circolø isn’t a directory.
It isn’t a networking group.
And it isn’t simply another business membership.
It is an ecosystem where every member actively contributes to the growth of the others.
- A recommendation becomes a new client.
- A collaboration becomes a new experience.
- A shared project creates visibility for everyone involved.
As the ecosystem grows, every member becomes stronger because of the value created by the group.
- An established business with a proven track record.
- Exceptional products, services or experiences.
- A strong identity, or the ambition to build one.
- A genuine commitment to quality.
- A collaborative mindset.
Every application is reviewed not only on its own merit, but also on how it contributes to the balance and strength of the Circolø community.
One of Circolø’s greatest strengths is the value members create for one another.
- A restaurant introduces guests to a local producer.
- A hotel recommends another member’s experience.
- A winery collaborates with a ceramic artist.
- Several businesses create a unique itinerary together.
Every recommendation strengthens both businesses, and the ecosystem as a whole.
To encourage this culture of collaboration, members who generate business opportunities for others receive dedicated recognition through referral benefits, exclusive visibility or ecosystem credits.
Throughout the year, Circolø members come together through private gatherings, business visits, tastings, mastermind sessions, educational workshops and curated experiences across Italy.
These moments are designed not simply to network, but to build genuine relationships between founders who believe in the same way of doing business.
Every Circolø member offers something reserved for the community.
Not discounts. Something more meaningful.
- A private visit.
- An exclusive tasting.
- Reserved access.
- A conversation with the maker.
- A behind-the-scenes experience.
Because the greatest luxury is rarely paying less, it’s experiencing something few people can.
A seal of originality
Circolø members carry a distinctive seal on the platform. A mark of selection and belonging that tells the audience one precise thing: this business was chosen because it represents something special.
A deliberately small community
Trust cannot be scaled indefinitely.
To preserve the quality of relationships and ensure meaningful collaboration, Circolø intentionally remains limited.
7
Food & Gastronomy
7
Wine & Spirits
7
Hospitality
7
Wellness & Beauty
7
Artisanship, Design & Fashion
7
Culture & Experiences
The founding edition welcomes only 42 selected businesses across the entire ecosystem, creating a community where every member knows, trusts and actively supports the others.
Founding Members
The first businesses joining Circolø won’t simply become members.
They will become part of its foundation.
As founding members, they will help shape the evolution of the ecosystem, influence future initiatives and benefit from dedicated founding conditions reserved exclusively for the first selected businesses.
Founding Membership
€297 for the first year
- 8% commission on products
- 10% commission on experiences and services
As Circolø grows, membership conditions will evolve. The founding conditions are reserved exclusively for those who join at the beginning.
Apply for CircoløAn exclusive offer by Buscaroli Studio
Revenue360 Ecosystem
Feel that your communication hasn’t kept up with new technologies and today’s market?
You see opportunities in your website, content, AI, customer experience and digital presence and have ideas waiting to be implemented but between clients, operations and daily demands, there is rarely enough time to implement everything with clarity and direction?
As a Ca’Øriginale partner, you access an exclusive strategic offer by Buscaroli Studio.
Revenue360 Ecosystem is a tailored project designed to integrate and enhance the key assets of your business, transforming its value into visibility, growth and new opportunities.
Our difference:
We don’t just create content. We don’t just redesign websites. We don’t just implement AI.
We build strategic systems where communication, customer experience, website, technology and growth initiatives work together toward the same objective.
The project may include:
Growth Strategy & ImplementationDifferentiated Social Media ContentWebsite RedesignSEOCustomer JourneyAI OpportunitiesProducts & ExperiencesPartnershipsDigital Ecosystem
Every project is designed around the specific needs, goals and opportunities of each business.
Join Ca’Øriginale
Would you like to become a partner or be featured?
Tell us a little about your craft. We’ll get back to you personally to explore how Ca’Øriginale can showcase your story.
Get in touch
Let’s celebrate what makes you
original.
Luana Buscaroli
Founder · Ca’Øriginale & Buscaroli Studio